24 Jul #60anniduva: a new app and a new audio guide at Milan Cathedral
A 60 year long story that started at Milan Cathedral
Exactly 60 years have gone by since the nineteen-year-old entrepreneur, Giovanni D’Uva, asked for an audience with the Archbishop of Milan, Cardinal Giovanni Battista Montini (the future Pope St. Paul VI). He had invented the first audio guide and proposed installing them in the cathedral. After the installation at the Milan Cathedral, the idea spread rapidly throughout Italy and the doors of the main churches opened, including the Cathedrals of Florence, Siena, Pisa, the Sacred Convent of San Francesco in Assisi, and the Pantheon in Rome. Today D’Uva, Giovanni’s company, is headed by his daughter Ilaria. The company collaborates with the most important museums and churches in Italy, offering tours and museum interpretation services with video guides, mobile apps, multimedia totems, guided tours, ticket offices and bookshops..
This anniversary celebrates 60 years since the company’s foundation and 60 years of successful, uninterrupted collaboration with the Veneranda Fabbrica del Duomo di Milano, which has been consolidated today with the birth of the new official DUOMO MILANO app and the new video guide created by D’Uva in collaboration with Samsung.
The new DUOMO MILANO app
The new DUOMO MILANO app offers visitors a useful, user-friendly tool which accesses, from their smartphones, all information for the tour and audio tour of all the sites of the Monumental Complex. The commentaries are available in 9 languages: Italian, English, French, German, Spanish, Russian, Chinese, Japanese and Portuguese. The content related to the Façade section is free of charge; downloading the audio tours of the Cathedral, Terraces and Museum is available at the total cost of €4.99.
The audio tours can be activated via the playlist, numerical keyboard, interactive map and the “nearby” function which allows you to access the list of listening points located near the current position of the smartphone. This is made possible by the beacon sensors installed along the itinerary. The sensors interact with the app, detecting the presence of devices, and updating the list of nearby available listening points as visitors move around.
The audio guide created in collaboration with SAMSUNG
The tour of Milan Cathedral using the new video guide in nine languages which can be rented directly onsite. For this project D’Uva set up a collaboration with Samsung, a world leader in the technology field. With its devices Samsung has shown itself to be the ideal partner for offering a complete tour experience, captivating and suitable for a public used to interacting with increasingly refined technologies.